About the data: the business, crops, seed varieties and locations are real. The transaction data is simulated from documented assumptions (see the README), because the nursery keeps paper records. The same pipeline runs on real sales once they are logged.
Total revenue₹228.4 LJan 2024 to Aug 2026
Revenue 2025₹84.2 L+25% vs 2024
Revenue 2026 (Jan to Aug)₹76.7 L+33% vs same months 2025
Seedlings sold283 lakh6,824 orders
Customers3,00162% of 2024 buyers returned
Gross margin24%after seed and raising cost
Peak season share70%of revenue in June to September
Pro-tray chilli71%up from 58% in 2024
Sales and seasonality
Crops and varieties
Customers and channels
Production and planning
Findings and recommendations
Key findings
- Growing business. Revenue grew 25% in 2025 and is up 33% for January to August 2026 against the same months of 2025.
- Very seasonal. June to September brings 70% of all revenue. Chilli seed must be sown from late April to be ready for the June rush.
- Chilli is the core. Chilli is 65% of revenue; VNR 332 (Rani) from VNR Seeds is the single biggest variety. 12 of 16 varieties make 80% of revenue.
- Pro-tray is winning. Chilli pro-tray share rose from 58% to 71%. Pro-tray chilli sells 43% higher and earns a 31% gross margin, against 12% for bed chilli, where lower germination wastes costly hybrid seed.
- Dealers matter. Wholesale and dealer customers are 48% of revenue with an average order of ₹8,962, but 38% of their revenue is on credit.
- Loyal farmers. 62% of 2024's new customers bought again in 2025.
- Tobacco is volume, not profit. Tobacco 428 is the largest crop by seedling count but earns about ₹21 gross profit per 1,000 seedlings, against ₹475 for pro-tray chilli.
- Waste to cut. About 10% of pro-tray seedlings raised go unsold, mostly from over-sowing as a buffer.
- Going digital. WhatsApp orders reached 25% in 2026 and UPI rose from 33% to 50% of revenue.
Recommendations
- Book seed and cocopeat for chilli, capsicum and tomato by April, using the sowing plan in section 10.
- Cut unsold pro-tray seedlings from about 10% to 5% by taking advance orders (with a deposit) on WhatsApp and sowing to order.
- Push pro-tray for chilli and capsicum: higher price, higher germination and better margin per seedling.
- Set a credit limit and a 30-day due date for dealers, and track outstanding amounts weekly.
- Keep tobacco for customer loyalty, but price it per 1,000 with a small increase or bundle it with chilli orders.
- Use the website and WhatsApp for pre-season booking, and ask satisfied farmers for Google reviews after each season.
Sowing plan, September to December 2026
| Crop | Month | Forecast seedlings | Seeds to sow | Sow by | Growth vs 2025 |
|---|---|---|---|---|---|
| Chilli | Sep | 641,000 | 810,300 | 31 Jul | +26% |
| Chilli | Oct | 286,700 | 362,300 | 30 Aug | +26% |
| Chilli | Nov | 268,500 | 339,400 | 30 Sep | +26% |
| Chilli | Dec | 131,000 | 165,600 | 30 Oct | +26% |
| Capsicum | Sep | 48,500 | 57,500 | 25 Jul | +18% |
| Capsicum | Oct | 44,200 | 52,400 | 24 Aug | +18% |
| Capsicum | Nov | 6,100 | 7,300 | 24 Sep | +18% |
| Capsicum | Dec | 5,600 | 6,600 | 24 Oct | +18% |
| Tomato | Sep | 53,600 | 66,800 | 06 Aug | +19% |
| Tomato | Oct | 93,100 | 116,000 | 05 Sep | +19% |
| Tomato | Nov | 48,900 | 61,000 | 06 Oct | +19% |
| Tomato | Dec | 38,200 | 47,500 | 05 Nov | +19% |
| Brinjal | Sep | 37,800 | 48,500 | 02 Aug | +6% |
| Brinjal | Oct | 23,200 | 29,800 | 01 Sep | +6% |
| Brinjal | Nov | 20,600 | 26,400 | 02 Oct | +6% |
| Brinjal | Dec | 29,700 | 38,200 | 01 Nov | +6% |
| Marigold | Sep | 79,100 | 96,700 | 07 Aug | +35% |
| Marigold | Oct | 94,700 | 115,800 | 06 Sep | +35% |
| Marigold | Nov | 60,300 | 73,700 | 07 Oct | +35% |
| Marigold | Dec | 20,500 | 25,000 | 06 Nov | +35% |
| Tobacco | Sep | 1,523,200 | 1,962,600 | 15 Jul | -3% |
| Tobacco | Oct | 279,500 | 360,200 | 14 Aug | -3% |